Dick Lovett Swindon is the latest official Ferrari dealership to adopt the Ferrari Corporate Identity, following the completion of a major refurbishment to the flagship showroom adjacent to junction 16 of the M4.

Ferrari’s latest Corporate Identity creates an art gallery style experience but also focuses on the use of multi-media and improved customer interaction. This includes a large multi-screen TV-wall playing content streamed directly from the Ferrari factory Italy, as well as a high-end sound system and Ferrari’s new concept ‘community table’ for enhanced interaction.

The dealership also features a brand new Atelier studio, where dedicated experts are able to guide clients through the tailoring process to make each new Ferrari their own. A new café and bar area has also been added to provide clients with a relaxing lounge environment during their visit.

The Ferrari showroom now has twice the amount of space available to showcase the brand’s newest range of products, including the F8 Tributo, F8 Spider, 812 GTS, Ferrari Roma and the SF90 Stradale. The Ferrari Roma is the new V8 mid-front-engined 2+ coupé featuring refined proportions and timeless design combined with unparalleled performance and handling.

The SF90 Stradale is Ferrari’s  first series production PHEV (Plug-in Hybrid Electric Vehicle), and is the first V8 Ferrari to be the top-of-the-range model in the marque’s history.

As a member of the official Ferrari dealer network, Dick Lovett Swindon is also a Classiche Officine dealership, providing restoration, maintenance services and technical assistance to owners of classic Ferraris at least twenty years old. Each Ferrari Classiche Officina dealership has the direct support of the Ferrari Classiche department at the factory in Maranello, and in return must commit to maintaining a dedicated workshop ramp and a suitably-qualified and trained Ferrari Classiche Service Technician exclusively for Ferrari Classiche maintenance, repair and certification applications.