The Grenadier, the much awaited 4×4 from INEOS Automotive, will be equipped on its standard specification with tailor-made Bridgestone Dueler A/T 001 tyres. The innovative, permanent four-wheel drive Grenadier has been engineered to deliver resilience, robustness, and the ability to take on all terrains – qualities that have all been intensified by Bridgestone’s bespoke offering. 

A versatile all-terrain tyre that balances on and off-road characteristics for a comfortable journey, Bridgestone’s Dueler A/T 001 enables drivers to keep going in all conditions, regardless of terrain. The tyre’s tread design provides enhanced traction and braking – ideal for conquering tough terrain in all seasons and conditions. Enhanced tread grooves create better water evacuation, as well as low noise on tarmac, all without compromising on-road performance.  

The Grenadier will go into production in late 2021, with first customer deliveries in early 2022. Bridgestone’s bespoke Dueler A/T 001 tyre will be available on the vehicle in two sizes: 265/70 R17 116S XL and 255/70 R18 116S XL.  

A short documentary series from INEOS Automotive, Building the Grenadier, has been commissioned to showcase the development of the new, rugged 4×4. Episode Six of this series, titled Kicking the Tyres, deep dives into the vehicles’ wheels and tyres and features an interview with Bridgestone EMIA’s Marketing Manager for the North Europe Region, Andy Mathias. 

“At Bridgestone we love working with automotive newcomers who force us to continuously innovate and improve what we do,” said Steven De Bock, of Bridgestone. “INEOS Automotive is a company that is building a vehicle from the ground up with the end user at the heart of the design. It’s an exciting opportunity and we’re thrilled to be involved in a project that has interested so many people around the world.” 

Said Mark Tennant, of INEOS: “We are pleased to work with Bridgestone as the supplier of the standard equipment tyre for the Grenadier. The team at Bridgestone has taken our Built on Purpose message to heart in tailoring the Dueler A/T 001 to our requirements.’’